50 unusual minds
21→23 April 2018
Where's the diversity?
It’s become even harder to come across diverse talent working within creative departments.
Ironic, because our industries pride themselves on unique perspectives and unusual minds. So we designed R-LDN, a Masterclass in association with D&AD and Berlin School of Creative Leadership, to help under-represented creative thinkers and doers flourish. The Masterclass will arm you with the tools, inspiration and network needed to thrive today and lead tomorrow.
We are committed to creating a platform to champion diversity, and we hope you will join us. For the good of culture and creativity, the industry and the individual, we’re R-LDN.
R-LDN is not for profit. All proceeds from the course are channelled into activity to support diversity such as internship grants, parental grants and research.
Charlie CraggsRead Bio
Trans activist and author
Charlie Craggs, 25, is a trans activist, author and the founder of award winning campaign Nail Transphobia. Charlie was ranked #1 on the Observer’s 2016 New Radicals list of social innovators in Britain, and was
the recipient of a Marie Claire Future Shaper award in 2017. She has been named one of the most influential and inspirational LGBT people in the UK by both the Guardian and the Independent on the Rainbow List and Pride
Power List, and has starred in campaigns for the United Nations, Selfridges, the Victoria & Albert Museum and Stonewall. She regularly writes and speaks about trans issues for numerous publications (Teen Vogue, Broadly, Huff Post), on the news (BBC, ITV & Sky) and at the Houses of Parliament. In 2017 she wrote her first book, To My Trans Sisters, and went global with Nail Transphobia, being invited to bring her pop up nail salon state-side to New York Pride.
Sulaiman KahnRead Bio
Founder and Chief Purpose Officer of ThisAbility
The igniter of hearts creatively, a creative collaborator and adventurer, Sulaiman is the Founder and Chief Purpose Officer of ThisAbility, the network that supports and celebrates creative disabled talent. He is also an independent consultant, speaker and writer on Divergent Leadership, Creativity, and Inclusivity + Advocacy.
Jenn NkiruRead Bio
Award-winning visionary artist and director
Jenn Nkiru is an award-winning director represented by Iconoclast London.
Her first film EN VOGUE shot by Bradford Young & Arthur Jafa screened internationally to critical success.
Previous credits include a documentary series for Redbull and a campaign for photographer Rankin where he selected Nkiru as one of 20 of the “industry’s top directors and most creative talent”.
Additional credits include short films for the BFI, Condenast, Channel 4 and the Tate.
Her most recent credit, REBIRTH IS NECESSARY, a dreamlike art film commissioned by NOWNESS centred on Blackness past, present and future won the 2018 Canal+ Award.
Emily KortlangRead Bio
Beats by Dre at Apple
Emily’s first job was driving a Red Bull car with a can on the back and from here she fell in love with the world of marketing and decided to finish her Sports Science degree and add a Masters in Marketing and Management. Upon completion, she held a range of roles at Red Bull culminating in leading the launch of Red Bull Cola. Red Bull had enjoyed phenomenal success, but this was an all-together different battleground, competing with the world’s most well known brand.
Emily left Red Bull and decided that after a decade in working in fizzy, sugary drinks, she needed to broaden her experience out of FMCG. She jumped agency side to understand how to market cars, mobile phones and chocolate. The next place she’d call home was Fallon, a small but globally renowned creative advertising agency, responsible for some of the biggest campaigns of the decade including, Sony Balls, Sony Paint and the Cadburys Gorilla.
Emily embarked on an MBA with the Berlin School of Creative Leadership graduating recently in July after completing her Masters Thesis on the demographics of the UK advertising industry. Her thesis went from looking at gender in advertising to see if women were indeed unfairly represented in the creative department, to trying to understand where ideas come from in an agency. She questioned that if women dominate in planning and account management and these departments are seen as contributing to the creative idea, does it matter that they aren’t fairly represented in the creative department? Are they just being creative in an environment that is more suited to them? Ones that aren’t dominate by risk and where homophily isn’t rife? Controversially the thesis went on to discuss if the Creative Departments are the only creative ones and why is creativity is being democratized across the agency.
Kate StannersRead Bio
Global Chief Creative Officer, Saatchi & Saatchi London
Kate is Chief Creative Officer at Saatchi & Saatchi London. Since joining in 2005, she and her Partners have enjoyed developing the Agency into one that has the depth & breadth of talent to create multi-platform ideas for both local and global clients. Creative highs have come in the form of awarded work for Carlsberg, Visa, Toyota, Guinness, Kerry foods, HSBC, EE and T-Mobile.
Before arriving at Saatchi & Saatchi, Kate was Vice Chairman and Creative Director at St Luke’s, which she joined in 1995. Within two years at St Luke’s, the agency had amassed prolific new business wins including Clarks Shoes, Sky, IPC, COI, Boots and Eurostar, and an impressive body of work resulting in the agency being named Campaign’s agency of the year.
Kate began her career at GGT under Dave Trott’s Creative Directorship where she created award-winning campaigns for Cadbury Flake, Cadbury Creme Eggs, Wispa, Holsten Pils, Access (Mastercard), Nurofen, Lurpak, and Seconda.
Away from the creative world, Kate is married to David, has a 12 year old son Otto & dog Rocky.
Steve VranakisRead Bio
ECD at Google Creative Lab
Steve’s worked in digital, design and advertising agencies all over the world since 1993 and now heads up Google’s Creative Lab in London. He is also the President of D&AD for 2017-2018 and his manifesto on diversity driving creativity can be read here.
Some of his projects include: Assembly of Youth, an installation giving disadvantaged youth a voice at the United Nations, Inside Abbey Road - a virtual tour of the iconic music studios, Project Jacquard - an interactive fabric for wearables made from conductive threads, Chrome Web Lab, a series of interactive experiments connected live to the internet from the Science Museum in London, Jam with Chrome, a web based platform that lets you play music live with your friends from anywhere, DevArt an exhibition at the Barbican which heroes coders as creatives and Google Science Fair a global platform that invites youth to put their ideas forward to change the world.
Most recently Steve worked on the launch of project Bloks, a physical coding platform that teaches kids to code, helped get millions of Indian women online in rural villages in India using mobile phones on bicycles and bringing two dinosaurs back to life in VR from their fossil remains at the Natural History Museums in London and Berlin.
In the summer of 2015 Steve spent some time on the island of Lesvos building a mobile information site (refugee.info) to help keep Syrian refugees fleeing civil war safe and find all the necessary information they required including translation tools, maps to refugee camps, registration information, ferry schedules and emergency contact information. To date it has helped over 200,000 refugees and is being used by over 1,000 refugees a day across 30 NGO’s.
Steve’s work has been recognised by the D&AD, Cannes Lions, ADC, One Show’s, Campaign Big Awards, Webbys, Lovies, BTA’s, The FWA, Clio’s, London International Advertising and the Andy Awards. His work has been featured in WIRED, The New York Times, Telegraph, Wall Street Journal, Creative Review, Huffington Post, FT, Design Week, Adage, and he’s written columns for Adweek, Marketing, Campaign, Revolution, New Media Age, Cre@te Magazine, and conducted interviews with the BBC, CNN and CNBC Europe, Lürzer’s Archive and Shots.
In December 2012 Steve was honoured to speak at TEDx in Athens about ‘Making technology matter’.
He believes that technology combined with creativity can be used as a force for good and allow for people to come up with ideas that change the world.
He also thinks that creative people are more powerful than they think they are and can help tackle some of the world’s biggest problems through their creativity, he calls this ‘creative activism’.
Stephanie FeeneyRead Bio
Director of Strategy at 72andSunny
Stephanie ensures strategic rigor across all of the agency’s output, while also leading the charge in bringing the world’s most interesting, talented makers and doers to join the gang. She is passionate about brands’ responsibility to push and progress culture, and in her time at 72andSunny has developed progressive points of view for Axe, Google, Samsung, Carlsberg and Smirnoff. Originally from Louisiana, Stephanie can cook a mean gumbo.
Michelle MorganRead Bio
Co-Founder, Livity and Founder, Pjoys
Michelle Morgan is Co-Founder of Livity, a youth-led creative network (winner of this BIMA Grand Prix and Most Entrepreneurial Business award 2017) and Founder of Pjoys, PJ’s with purpose. She spoke at last year’s Cannes Lions about her burnout at the end of 2016 and her anxiety and depression of 2017 and how she used her creativity and entrepreneurialism to aid her recovery. She views her mental health challenges as both a burden and a blessing. After a pretty challenging year, she finds her mission and passion in life is evolving and now includes doing her bit to make mental health an everyday conversation. We’ve all got mental health, how’s yours today?
Toluwani FarintoRead Bio
Entrepreneur and Founder, Limitless Future Achievements
Tolu is a socially conscious entrepreneur with the firm belief great businesses and brands do well when they invest in diverse talent. He has developed a personal brand that puts him at the forefront of championing equality and opening up opportunities to aspirational people from disadvantaged backgrounds. He founded
his recruitment consultancy/mentoring company called Limitless Future Achievements(LFA) in 2011. Since then he has worked with a majority of the major creative agencies and entertainment companies in the UK, notably landing GroupM as a client in 2013. He is the co-founder of The Great British Diversity Experiment, the Emerging Talent Manager at Livity, the programme director at The Ideas Foundation.
Emma MainooRead Bio
Connector, Creator and Communicator
Emma is connector, creator and communicator who has spent almost 20 years in the marketing industry working with both brands and talent. Emma was formerly Board Director at MediaCom and Managing Partner at Sunshine and has worked with entities such as 10 Downing Street / The GREAT campaign and much loved brands such as Wrangler, Bose & Audi, Calvin Klein Jeans & CK.
In the last year, Emma became a consultant working with brands and agencies to help them define and tell their story. Most recently she launched her most personal project to date ‘Surviving Sundays’- a first hand account of her journey to discovering and loving her authentic self following an unexpected battle with anxiety and depression. Through her story and the stories of others, she is hoping to normalise the conversation around mental health and offer a platform for hope and inspiration through storytelling. You can find @surviving_sundays on Instagram and at www.survivingsundays.com
Prof. Dr. David SlocumRead Bio
Berlin School of Creative Leadership
David Slocum is the Faculty Director of the Berlin School of Creative Leadership (Steinbeis University, Germany), where he also directs the school’s flagship global Executive MBA in Creative Leadership program. Slocum designs, leads, and teaches executive training programs, and is a certified executive coach, with a focus on leadership, business creativity, and learning and development. A sociologist and historian of media, Slocum’s research and teaching have focused broadly on the transformation of film, media and communication industries, the organization and leadership of creative businesses, and the education and development of creative and innovation leaders. He also speaks regularly to academic and industry audiences on these topics. His publications, including four books, have examined a range of cultural, historical, and industry issues in media and entertainment. He is currently completing a history of creative leadership.
Slocum previously served as the director of specialized executive education programs at the George Washington University School of Business in Washington, D.C., where he designed and delivered offerings including the STAR EMBA program for individuals, like professional athletes, with strong personal brands, and the ‘On the Board’ fellows program to prepare senior women leaders for placement on corporate boards. Slocum also spent ten years at New York University, as Associate Dean at the NYU Graduate School of Arts and Science and teaching in the Cinema Studies Department and the Art & Public Policy Program in the NYU Tisch School of the Arts. Additionally at NYU, he served as Director of the University-wide Center for Teaching Excellence, was co-founding director of the Diversity Studies Program, offered jointly with the University of Cape Town (UCT), and coordinated the Graduate School’s global outreach and program design and development efforts. Earlier, he directed and taught in the Graduate Media Studies Program at the New School for Social Research.
Slocum was educated at the University of Michigan, Harvard University, and New York University, where he earned a Ph.D. studying sociology and media.
Tea UglowRead Bio
Experimental Person In Charge, Google
How to say my name:
Tea is “Tea” like the drink. Or the party.
“Uglow” is pronounced “u-glow”, like “u-nicorn”
Tea came out as transgender in 2015 and transitioned to female pronouns in 2016. She prefers ‘she’.
Tea Uglow has worked at Google for nearly 10 years, starting Google’s Creative Lab in Europe and, since 2012, building a Creative Lab for the Asia Pacific region in Sydney, Australia. She works with cultural organisations and practitioners to enable artists, writers and performers to look at new ways in which we can use digital technology to augment traditional art, theatre and music.
Uglow believes that by experimenting with digital tools at the creative core of culture we can transform existing cultural practice without losing the tradition, values and intangible qualities that make the arts so valuable. Previous projects include Editions at Play , (books) Hangouts in History , (education) Dream40 , (theatre, with the RSC) buildwithchrome.com , (LEGO) Web Lab , (with London’s Science Museum) Life in a Day , (YT film with Ridley Scott) and the YouTube Symphony Orchestra (with the LSO), she is proud of her early involvement in the Art Project (now Google’s Cultural Institute.)
Tea speaks on innovation and digital futures around the world. (Her 2015 talk for TEDx Sydney has had over 1.5 million views). Tea is a member of AGI, and on the board of the Biennale of Sydney (ART) and formerly D&AD (Design) and AWARD (Advertising). Tea studied Fine Art at the Ruskin in Oxford, before completing two further degrees in Book Arts and Design Management at UAL. She spent 6 years in arts publishing and design management for charities as well as in various digital start-ups joining Google in 2006. Prior to Google, Tea had worked for the Royal Academy of Arts, the Wellcome Trust, Random House and Christian Aid.
Tea is also a very active and proud parent of two small boys. She lives in Sydney, Australia.
Nadya PowellRead Bio
Nadya is on a mission to deliver business change by harnessing the power of creative thinking. As the co-founder of Utopia she is doing exactly that - Utopia is a culture change consultancy that ‘Re-wires Business for Age of Creativity’.
Nadya is also the co-founder of Innovation Social which is an affiliation of innovation leaders from agency, brand and startup worlds who believe that innovation will disrupt UK business for the better.
Additionally, she co-founded two Diversity networks and initiatives: The Great British Diversity Experiment — which seeks to drive diversity in communications; and The So White Project — which drives global media attention to the lack of diverse imagery in communications.
Nadya is on the Executive Committee of the British Interactive Media Association (BIMA) as the chair of their Diversity Committee and Awards Group, on the Advisory Council of the London Philharmonic Orchestra and in 2017 was a judge for the Cannes Innovation Lions.
Marie Reig FlorensaRead Bio
Human Factor Catalyst, Co-Creativity Evangelist and Facilitator
Marie describes herself as an anonymous citizen of the world who was born with the gift of communication. Her mission: to demonstrate that every small gesture is a weapon of mass construction and our life our most precious work of art.
Humanist and eternal student, her favorite subjects are human values, creativity, participation, teamwork, universal energy, the human factor, and artistic creation at the service of personal transformation and positive social impact.
Understanding the world around us to generate a positive impact on it, is the backbone that characterizes her hybrid and diverse trajectory. She currently works as a consultant and freelance professional in the fields of Culture, Communication and Media Production; always advocating to work and build upon values and for a more peaceful society. At the same time, she dedicates to her personal on-going research on the use of artistic creation at the service of positive human and social development.
Oliver PercovichRead Bio
Skateboarder, Founder and Executive Director of Skateistan
Oliver Percovich first skated in an empty pool at the age of six, while growing up in Papua New Guinea. In 1995 he competed in the Mystic Cup, an international skateboarding contest in Prague. Prior to a life-changing move to Kabul, Oliver worked at the Centre for Risk and Community Safety on emergency management projects for various Australian government departments. In 2007 Oliver moved to Afghanistan from Australia when his girlfriend took a job in Kabul. Bored, he would skate the beleaguered city, and became a sort of pied half-piper, attracting street kids who would follow him around and ask for rides. Shortly after, Oliver founded Skateistan, a grassroots ‘Sport for Development’ project on the streets of Kabul. Today, Skateistan has more than 50 employees worldwide and is an award-winning international organisation with projects in Afghanistan, Cambodia and South Africa. The organisation is the first international development initiative to combine skateboarding with educational outcomes. Skateistan is non-political, independent, and inclusive of all ethnicities, religions and social backgrounds, offering both skating and general education classes for over 1000 boys and girls each week.
Laura Jordan-BambachRead Bio
Shesays / Mr President
For over 20 years, Laura has brought her fresh and experimental approach to communication. Combining tech insights with passionate storytelling, she has won numerous awards for her commercial work and been recognised globally as an innovator and industry leader.
In 2016, Laura proved her creative prowess when she co-founded The Great British Diversity Project, which went onto prove the power of diversity for creative effectiveness; Cannes Lions Innovation seminar on the human heart of innovation; sitting on key international juries from the ANDYS (where she is part of the steering committee) and SXSW to D&AD, and being invited as keynote speaker at major festivals around the world.
In 2014 she was President of the D&AD, where she worked to expand its international charitable capability and partnerships. This resulted in her scooping the Individual of the Year at the Dadi Awards 2014 and even been awarded an honorary doctorate for her services to graphic design. She has recently been named one of Britain’s most influential people within the Debrett’s 500 annual list for two years running.
Under her stewardship as Chief Creative Officer, Soho based agency, Mr. President has recently been awarded Creative Agency of the Year by the IAB and AdAge International Small Agency of the Year, silver; as well as their first D&AD pencil: fine achievements for an agency just three years old.
Laura is also a co-founder of SheSays, a global volunteer network with over 40,000 members which works to get more women into the creative industries. Laura lectures around the world extensively and was recently invited to be part of a select group of global creatives forming the Facebook Creative Council, a think tank to help steer the future of social.
And if that wasn’t enough, Laura is also a trained taxidermist.
Pip JamiesonRead Bio
Founder, The Dots
Pip Jamieson is the Founder of The Dots, a LinkedIn challenger designed around the networking needs of ‘No Collar’ professionals – creators, freelancers and entrepreneurs. As routine jobs become more automated, these No Collar professionals will represent the future workforce. Delightfully Dyslexic with a distinctive marmite laugh (you either love it or you hate it) Pip was named by Creative Review as one of the top 50 Creative Leaders & by The Sunday Times as one of the Top 100 Disruptive Entrepreneurs innovating in their respective fields. Being a sole female tech founder, helping business build diverse teams is at the heart of everything they do! Pip lives on a houseboat with her husband in Kings Cross, London.
The full listRead Bio
Brand Director, EMEA, Beats By Dre
Rare Co-Chair & Creative Director
Skateboarder, Founder and Executive Director, Skateistan
Creative and Innovation Consultant
Marketing Director, Google
Brene Brown Coach
Connector, Creator and Communicator
Award-winning visionary Artist and Director
Laura Jordan Bombach
CCO, Mr President
Trans activist and Author
Co-Founder of Livity, and Founder of PJOYS
Founder and Chief Purpose Officer, ThisAbility
Prof. Dr. David Slocum
Faculty Director, The Berlin School of Creative Leadership
Strategy Director 72andSunny
Experimental Person In Charge, Google
Marie Reig Florensa
Human Factor Catalyst, Co-Creativity Evangelist and Facilitator
Founder, The Dots
Global Chief Creative Officer, Saatchi & Saatchi London
ECD Creative Labs London
Director, Global Agency Partnerships
Strategist and Planner
Graphic Designer, Pentagram
CEO, Fashion Editor At Large
Curated in partnership with D&AD and the Berlin School of Creative Leadership, the masterclass will cover subjects from negotiation and creative leadership to unconscious bias and the power of vulnerability, taking place at D&AD’s HQ on Cheshire Street.
In addition to the masterclass, a wealth of top international talent will be available for formal and informal discussion, inspiring everyone to achieve their personal and professional ambitions.
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Who can enrol?
R-LDN is open to interesting and interested mid–senior level people who are employed in the creative industries, whether that be advertising, design, film, art or anything else that makes the world a more creative place. We love a junior, but the course is designed to best benefit people a little further into their career with over 3 years of experience.
R-LDN has been created to redress an imbalance in the creative industries by specifically advantaging creatives who are under-represented. If you feel you are one, you’re welcome to apply for R-LDN. Admission is competitive. Applications will be assessed by R-LDN’s selection committee.
The course fee for the two-day R-LDN masterclass is £485. In addition all R-LDN delegates will receive a complimentary 3 day D&AD festival pass for April 24-26 (valued at £499).
5 Scholarships are available. If you are freelance or do not have employer support, please indicate your candidacy for a scholarship position above.
Past EventsTake a look back
Sydney 2017Off with a bang!
RARE-SYD was s a four-day masterclass featuring industry leaders from around the world, aimed at giving creative talent from diverse backgrounds the network and knowledge they need to succeed.
Hosted at The Glue Society, the original concept for RARE came about based on the recognition that while there’s been a lot of talk about diversity in the creative industry, there’s not been much doing.
FAQQuestions, Questions, Questions
Got some questions?
Why do we need R-LDN?
Creative and tech departments across the country are lacking in diversity of gender, colour, class, preference and perspective, especially at the top. Being a minority brings about a set of issues that many aren’t equipped to deal with, leading to great talent dropping out of the industry prematurely.
The R-LDN masterclass hopes to address these issues and give diverse creative talent the tools they need to succeed in the creative and tech industries, and ensure that they are equipped to succeed in workplaces that aren’t reflective of who they are.
When is R-LDN?
R-LDN is being hosted over one evening and two days from April 21 – 23.
Where is R-LDN?
R-LDN is taking place at D&AD’s London HQ on Cheshire Street.
How did R-LDN come about?
R-LDN is the brainchild of two of Australia’s leading creative directors, Stefanie DiGianvincenzo – formerly of Clemenger BBDO Melbourne – and Tara McKenty of Google.
Drawing from their own personal experience of being a minority in creative departments in Australia and across the globe, they recognised the need for someone to take a stand and provide the final piece of the diversity puzzle in equipping diverse creative talent with tangible tools and skills they can use in the workplace.
R-LDN is Co-chaired by Emily Kortlang, A Berlin School Alumni, Laura Jordan-Bambach, CCO of Mr President and Co-founder SheSays and Nadya Powell, Co-founder Utopia and Innovation Social.
Who are the speakers at R-LDN?
The R-LDN program has been developed in partnership with Berlin School, and the R-LDN line-up has been cherry-picked from industry’s top diverse creative talent who understand the challenges first-hand. The teaching line-up includes Chaka Sobhani, Chief Creative Officer, Leo Burnett, Oliver Pericovich, founder and Executive Director, Skatistan, Jenn Nkiru, award-winning visionary artist and director, from Peckham, London, Sulaiman Khan, CEO, ThisAbilityClub, and Nishma Robb, Head of Marketing at Google, plus Tea Uglow, Creative Director, Google’s Creative Lab, Sydney.
How do I purchase a ticket?
To apply for a ticket, head to the Apply section and submit an application. There’s only 50 spaces available so applicants will be subject to a review and approval process.
What happens if I can’t make it?
If you can’t make those dates or get the time off work, go through the application process and we’ll provide you with access to exclusive content from R-LDN via email after the event.
Who’s supporting R-LDN?
R-LDN wouldn’t be possible without the support of its incredible partners, notably D&AD and Berlin School, as well as founding partners: YouTube, Maud, Google, The Glue Society.
Where do the profits from R-LDN go?
All proceeds from R-LDN will be put towards grants and initiatives that further deliver on R-LDN’s objective to boost diversity in creative industries.
Is R-LDN going to take place in other locations?
R-LDN has taken place in Sydney, and now London. R-LDN Singapore and Tokyo are in planning for 2018, so stay tuned.